Social Selling Guide
How to use social selling for B2B. Find leads on LinkedIn, Reddit, and communities. Engage when buyers are actively looking.
What is social selling?
Social selling is using social platforms to find and engage prospects. Instead of cold outreach, you participate in conversations where buyers discuss problems and ask for recommendations.
Where to find B2B leads
LinkedIn, Reddit (r/SaaS, r/startups), X, and professional communities. Look for recommendation requests, tool comparisons, and pain point discussions.
Best practices
Be helpful. Answer questions. Share insights. Engage when prospects are actively looking—not with generic cold messages.